About us

Our journey began in the studio, with a vision to craft unique performance apparel that provides premium comfort and functionality. Each piece is carefully constructed with the industry’s most innovative materials, ensuring a natural synergy with every movement.

FENG’s fabrications embrace your body like a second skin, offering comfort and support. Our designs integrate advanced technology and seamless construction, ensuring breathability and freedom of movement without distraction. A homage to the many forms a woman must shift and shed throughout her day.

FENG pieces allow ease of transition beyond the studio, empowering the FENG woman to navigate the throws of everyday life with fortitude and fluidity.

Our Story

FENG was founded by Pilates instructor and studio owner Susu Feng.

“After nearly a decade of climbing the corporate ladder, I took a bold step to pursue my passion of opening my own Pilates studio. Though the journey has been challenging at times, I have never looked back.

After I left the corporate world, I was spending 8-10 hours daily in my activewear, balancing teaching, running the business and everything else in between. It was so important to me that the garments I was putting on my body were not only comfortable but allowed me to flow through each aspect of life freely. I needed to find activewear that was functional in the studio, but also looked put-together and stylish when I was out running errands, grabbing coffee with friends or lounging at home.

I wanted to create a brand that empowers others to feel comfortable and confident in the studio and beyond. And so, FENG was born.”

Our Values

Community

FENG is a female-founded, Australian fashion brand.

Our mission is to nurture connection within the studio and beyond, creating a community that fosters friendship, support and celebration.

At FENG we understand that wellness looks different to everyone. We strive to offer a holistic lifestyle that resonates with our customers’ reality and facilitates their goals and ambitions. FENG reflects the core values of Pilates: balance, strength, and mindfulness.

Made up of a small but mighty female-powered team, each of us truly believes in what we do. The bond we share with each other acts as the foundation for our community, which extends far beyond the purchase of our products. We are committed to fostering a strong sense of togetherness that is channelled through inclusive events, partnerships and shared with our online community.

“I deeply believe the journey to creating something special is far more treasured than the end result. Working alongside a team where each individual is aligned in values, constantly communicating and supporting each other, is truly my vision for FENG. My team inspire me every day with their creativity.” – Susu Feng, Founder.

Our Impact

Designed to last

The craftsmanship and attention to detail of our garments ensures that our brand not only looks great but also performs well over time. We live in a culture where the pressure to emulate the latest trends has become a daily challenge and often leads to a cycle of consumption and waste. At FENG, we challenge this culture by offering products that offer both accessibility and long-lasting performance for a more sustainable approach.

Reduced Waste in Production

Our FENG Seamless Collection uses innovative technology to minimise waste. Unlike traditional garment production, which generates excess fabric scraps from cutting and sewing, seamless construction creates garments in one continuous piece, significantly reducing material waste. This not only conserves valuable resources but also minimises the environmental impact of textile manufacturing, making seamless garments a more sustainable choice for conscious consumers.

Thanks to the absence of seams that are prone to wear and tear over time, seamless clothing retains its shape and integrity. By eliminating weak points in the fabric, even after repeated wear and washing, the need for frequent replacements are significantly reduced. This longevity not only reduces the overall consumption of clothing but also encourages consumers to invest in higher-quality, long-lasting garments that stand the test of time.

Packaging

Throughout our supply chain process, we are dedicated to minimising single use plastic packaging. Our mailers are made of compostable, reusable and recycled materials sourced from Supr Pack.

Made of 20-30% PLA (cornstarch) & 70-80% PBAT, an entirely compostable Co-Polymer that is naturally compostable. The material is coloured with soy/plant-based ink.

Certification of the mailers: AS5810 (Home Compostable), AS4736 (Commercially Compostable).

Please reuse or compost your Supr Pack mailers by removing all the stickers, labels & adhesive strips and drop them in a home compost bin.

All unnecessary branded packaging has also been eliminated, with all garments sealed in a recycled and water-proof plastic bag.

We take accountability for being part of an industry which has a substantial impact on the environment and we are committed to positive change. Being a newly established brand, finding the ultimate balance between business growth and sustainability is what we strive for. We will continue to adopt practices and solutions that enhance our products and minimise negative impact. We will share our progress with our valued community every step of the way.